Assistant Manager, Public Affairs & Communications

Responsibilities:

• Content Creation & Distribution: Plans, prepares, and distributes content such as newsletter, press releases, emails, and social media posts, and other updates to engage audiences and promote the organization.

• Content Management: Develops and manages corporate content tailored for external stakeholders, including message house development, website content, and dedicated social media platforms for the manufacturing plant.

• Asset Development & Documentation: Creates external-facing assets with proof points, profiles of senior management, manages SharePoint for document storage, and produces content highlighting key milestones for market communication.

• Media Relations & Outreach Strategy: Designs and executes media relations work focused on brand communications, including media mapping and proactive outreach to journalists and media outlets.

• Thought Leadership & Public Engagement: Develops and delivers thought leadership communication strategies via digital platforms to position the organization as an industry leader externally.

• Communication Reporting: Provides regular updates and reports on the impact and reach of external communications and PR activities.

• Event Hospitality: Manages event hospitality to enhance relationships and engagement with external partners and stakeholders.

• Publicity Campaign Support: Supports the planning and implementation of external publicity campaigns to increase brand awareness and positive public perception.

Requirements:

• Bachelor degree in Communications/Journalism/Public Relations or related discipline

• 5+ years of work experience in public relations within a company or organization, demonstrating a strong understanding of PR principles and practices.

• Outstanding writing and editing skills to produce clear, compelling, and accurate content.

• Deep knowledge of traditional, digital, and social media channels, along with brand-related activities.

• Good communication and organizational abilities to manage multiple tasks and stakeholders effectively.

• Ability and maturity to collaborate with and influence decisions among diverse internal and external stakeholders.

• Skilled in managing social media channels across diverse regions, with the capability to set up metrics and dashboards for activity measurement and KPI achievement.

• Understanding of the current political & societal landscape, and emerging trends in the FMCG industry.

• Proactive, organized, and capable of managing multiple assignments in a fast-paced environment.

• Strong time management skills and meticulous attention to detail with excellent follow-through on deliverables.

• Less experience will be considered for the Senior Executive.

Diversity, Equality, Inclusion & Belonging

Swire Coca-Cola is committed to fostering an environment that values Diversity, Equality, Inclusion, and Belonging. We believe that a diverse workforce drives our goals and contributes to overall success. As an equal opportunity employer, Swire Coca-Cola hires talented individuals from any backgrounds and conditions. We strive to create a work environment that is respectful, inclusive, and free from any form of discrimination, harassment, or intimidation.

If you require special assistance due to disability or any other conditions during any stage of the recruitment process, please feel free to contact us at any time. We appreciate your interest in joining our team and your commitment to contributing to a diverse and inclusive workplace.

Please apply with full resume, current and expected salary and availability to: The Human Resources Manager, Swire Coca-Cola HK, 17-19 Yuen Shun Circuit, Siu Lek Yuen, Shatin, or by clicking Apply Now. 

*Personal data provided are treated in strictest confidence and for recruitment purposes only. All information will be destroyed after the process completed.*

Information :

• Company : Swire Coca-Cola
• Position : Assistant Manager, Public Affairs & Communications
• Location : Sha Tin Distr., New Territories
• Country : HK