Performance Marketing Manager

Job ID

0000LNVP

Location

Mongkok, Hong Kong

Area of interest

Communications and Marketing

Job type

Permanent - Full Time

Work style

Hybrid Working

Opening date

15-Aug-2025

Closing date

30-Sep-2025

Job description

Some careers have more impact than others.

If youre looking for a career where you can make a real impression, join Hang Seng and discover how valued youll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, Hang Seng offers opportunities, support and rewards that will take you further.

Marketing

Hang Sengs Marketing function is responsible for formulating marketing strategies and implementing marketing initiatives to reinforce the brand of Hang Seng Bank, drive acquisition and usage of the Banks product and services, strengthen customer loyalty to build long term relationships, and provide internal business units with marketing support to deliver a comprehensive suite of products and services offered by the Bank.

We are currently seeking a high caliber professional to join our department as Performance Marketing Manager.

Principal responsibilities

• Drive acquisition and usage of the Banks digital banking and digitally enabled products and services
• Formulate digital acquisition strategies for different products and services and continuously optimize campaign and channel performance around KPIs like CTR, CPA & ROAS
• Reporting and dashboard development and maintenance 
• Contribute to the enhancement of ad performance tracking capabilities and architecture 
• Manage interactions with internal and external parties regularly for on-time, in-budget campaign creation & implementation
• Provide support to uplift the digital marketing capability of the wider marketing team, e.g. provide regular industry updates, best practice sharing, enhancing media tracking capabilities, reviewing brand safety measure for digital media, etc. 
• Adhere to the Banks guidelines in campaign execution

Requirements

• University degree in Marketing, Business Information System, Communications or a related discipline
• Minimum of 6 years relevant experience, with exposure to financial services industry being a plus
• Strong understanding of different performance marketing channels, tools & ad-tech including but not limited to PPC, programmatic, social, SEM, affiliate marketing, DCO etc. 
• Knowledge of customer segmentation tool and reporting dashboard like Tealium audience stream & Looker 
• Solid understanding and experience in data attribution and handling
• Creative, constantly look out for new opportunities to achieve business goals 
• Detail-oriented, capable of working independently and under pressure
• Good communication, interpersonal, analytical and project management skills
• Proficiency in both English and Chinese
• Great sense of ownership and servicing mindset to ensure efficient and effective outcomes

Youll achieve more when you join Hang Seng Bank Limited.

www.hangseng.com/careers

https://www.linkedin.com/company/hang-seng-bank/

Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services.  We seek to attract high-calibre talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages.

Issued by Hang Seng Bank Limited

Information :

• Company : Hang Seng Bank
• Position : Performance Marketing Manager
• Location : Hong Kong
• Country : HK