Marketing Director/Manager (Mainland China Market)

Key Responsibilities:

• Develop and execute annual and long-term integrated marketing strategies, budgets, and roadmaps for the Mainland China market, with accountability for brand health and business growth metrics.

• Conduct in-depth analysis of market trends, competitive landscape, and customer insights to inform strategic decisions and maintain a competitive edge.

• Define and manage the companys brand positioning, messaging, and visual identity in the Chinese market, ensuring consistency across all touchpoints.

• Plan and oversee the execution of all online and offline marketing campaigns, including industry summits, seminars, webinars, and trading competitions, to achieve user growth and engagement targets.

• Lead the strategy, content creation, deployment optimization, and performance analysis of all digital channels to ensure return on investment (ROI).

• Identify, negotiate, and manage partnerships with KOLs, media outlets, industry associations, and strategic business partners.

• Establish and maintain strong relationships with domestic financial media.

• Lead the development of PR strategies, including press releases, media interviews, and in-depth collaborations, to build brand authority and trust.

• Implement effective public sentiment monitoring and crisis management mechanisms to address any potential PR crises promptly and professionally.

• Manage a high-performance marketing team, providing leadership and mentorship.

• Collaborate closely with global headquarters and local sales, product, and customer service teams to ensure marketing initiatives align with overall business objectives.

Requirement:

• 8+ years of Mainland China marketing experience, with at least 5 years in a managerial role in financial services, gaming industry, Web 3 or CFD broker.

• A proven track record of successfully building brands, driving user growth, and achieving business objectives in the Chinese market.

• Extensive network of media, KOL, and industry partners.

• Experience managing a team of 5 or more people.

• Strategic and business-minded: Strong analytical, planning, and budget management skills, with the ability to translate business goals into executable marketing strategies.

• Strong leadership: Ability to inspire and lead a team, effectively manage internal and external resources, and drive results.

• Excellent communication and interpersonal skills: Outstanding Chinese writing and speaking abilities, with a talent for building solid relationships with diverse stakeholders.

• Data-driven: Proficient in using data analytics tools to measure effectiveness, optimize strategies, and demonstrate the value of marketing investments.

• Native proficiency in Mandarin, with excellent written and verbal communication skills in Chinese.

• Strong English reading and writing skills (for communication with global teams).

Information :

• Company : Assetlink
• Position : Marketing Director/Manager (Mainland China Market)
• Location : Central and Western Distr., Hong Kong Island
• Country : HK