Senior Brand Communications Manager

Corporate Communications

Hang Sengs Corporate Communications Department formulates and executes compelling communications programmes that promote the Banks corporate image, products and services. It monitors public opinions about the Bank and ensures important messages are conveyed in a timely and effective manner, both internally and externally. The Department also helps safeguard Hang Sengs brand and position as the leading domestic bank in Hong Kong by advising on reputational matters and strengthening relationships with its stakeholders.

The Brand Communications function plans and implements strategic initiatives supporting the Banks brand values and employer value propositions. Working very closely with functional and business heads, the team proactively plans and executes communication initiatives to promote the Banks brand values, employee engagement and to promote the Banks reputation. The team also builds thought leadership and establish amicable relationship with various external stakeholders, leverage multiple channels including but not limited to traditional media, social media, external speaking opportunities and other events.

Reporting to the Head of Brand Communications, the Senior Brand Communications Manager is responsible for developing and implementing integrated communication strategies that promote the Banks brand values and enhance brand awareness across all channels. This role will focus on creating compelling content, managing media relationships, developing targeted campaigns, and ensuring brand consistency across all communication platforms.

Key Responsibilities

Integrated Communications to Promote Brand Values:

• Plan and execute creative and integrated communications campaigns that strategically and effectively promote the Banks brand values, enhance staffs sense of belonging, and engage and inspire the Banks key external stakeholders. 
• Drive the Banks brand stories through engaging content for various external and internal channels, including media, YouTube, LinkedIn, intranet, staff mobile applications and events etc.

Strategic and Effective Content Creation:

• Lead key message planning and develop creative and compelling stories to promote the Banks brand values and stories across various platforms, including traditional and social media for both internal and external audience.
• Responsible for speech writing for senior executives to ensure impactful delivery and alignment with brand messaging.
• Develop and implement a content strategy for the Banks social media platforms, including content calendars, engagement strategies, and measurement of key performance indicators. 

Employee Engagement and Communications:

• Develop and implement creative and compelling internal communications and engagement plans that promote employer branding.
• Strategically plan and leverage all internal communication channels, ensuring key messages and stories will connect, inspire and engage employees, aligning them with the Banks purpose, values, strategies, and leadership vision.

Executive Profiling:

• Drive effective leadership communications through engaging content including CE LinkedIn, CE Townhall etc.
• Drive executive profiling and build thought leadership for the Banks senior executives - featuring the Banks strategic values.

Media Relations:

• Cultivate strong relationships with media, especially features, community and lifestyle sections.
• Manage media enquiries and develop strategic responses. 

Reputational and Issues Management:

• Proactively identify and mitigate potential reputational risks in collaboration with all functions with regards to employer branding, community investments, social issues, marketing etc.
• Ensure compliance of all ESG communications materials with relevant regulations and guidelines.
• Events and Campaign Management
• Manage all aspects of event planning and execution, including budget management, vendor selection, logistics, and on-site coordination.
• Lead the development and implementation of innovative event concepts and experiences that engage and inspire attendees. 

Team Management

• Be an effective team leader by showcasing excellent communications and people skills; promoting a culture of teamwork, trust and mutual support; delegating effectively and empower team members to take ownership; developing and mentoring team members to achieve their full potential; be open to seek feedback

Requirements

• Minimum 12 years of experience in corporate communications with a sizeable organisation, with a focus on public relations, marketing, and/or events management.
• Excellent and proven track record in planning and executing events of various sizes and for different stakeholders.
• An innovative communicator. Excellent written and verbal communication skills in both English and Chinese, with a proven ability to develop compelling and impactful content.
• Proficient in content creation and storytelling on social media platforms, including YouTube and LinkedIn.  
• Good design and art sense.
• Excellent strategic messaging skills, encompassing developing impactful key messages, aligning communication initiatives with business goals, and ensuring consistent messaging across channels.
• Strong media relations especially with features and lifestyle media in Hong Kong and preferably the Greater Bay Area. 
• Understanding of the banking industry and its regulatory landscape preferred.

Information :

• Company : Hang Seng Bank
• Position : Senior Brand Communications Manager
• Location : Hong Kong
• Country : HK