Head of Marketing (Shopping Mall)

DNA Recruit Partners is collaborating with a leading shopping mall in Hong Kong, known for its world-class retail experience, high-end brands, and innovative customer engagement. As a hub for luxury shoppers, tourists, and local clientele, the mall is dedicated to redefining retail excellence through cutting-edge marketing, digital transformation, and exceptional service.

The Opportunity:

We are seeking for a Head of Marketing to lead the strategic marketing direction, elevate brand positioning, and drive footfall & sales through omnichannel campaigns, CRM, and experiential activations. This is a high-impact leadership role reporting directly to the Executive Director, offering the chance to shape the future of retail marketing in Hong Kongs competitive landscape.

Responsibilities:

• Formulate the overall marketing strategy, initiate marketing programs, and implement marketing plans to achieve business objectives.

• Collaborate with the Sales Division to brainstorm and develop effective marketing strategies.

• Plan, execute, and optimize digital marketing campaigns across various platforms, including websites, online stores, and social media channels.

• Lead and drive the team to deliver effective CRM programs, digital media initiatives, brand marketing, and promotional campaigns.

• Manage the marketing budget and perform comprehensive campaign analyses to assess performance and ROI.

• Initiate and conduct relevant marketing studies to identify trends and highlight revenue opportunities.

• Manage and lead the customer service function to enhance the shopping experience and strive for service excellence.

• Build and maintain strong relationships with business partners, vendors, and media representatives to maximize business opportunities.

• Lead ad hoc projects as assigned and ensure alignment with overall business goals.

• Monitor competitor activities and market trends to inform strategic decisions.

• Develop and oversee brand positioning and messaging to ensure consistency across all channels.

• Organize and participate in promotional events and trade shows to enhance brand visibility.

• Analyze customer feedback and data to improve service delivery and customer satisfaction.

Requirements:

• Degree holder in Marketing, Business Administration, or other related disciplines.

• Minimum of 15 years of relevant experience in Retail Marketing; experience in department stores or shopping malls is highly preferred.

• Solid knowledge of marketing management and strong leadership experience.

• Exceptional organizational and leadership skills, with excellent interpersonal and communication abilities.

• Able to work independently and a proactive, energetic team player with self-motivation, creativity, and a positive attitude.

• Excellent command of both spoken and written English and Chinese; knowledge of Putonghua is an advantage.

Information :

• Company : DNA Recruit Partners Limited
• Position : Head of Marketing (Shopping Mall)
• Location : Hong Kong Island
• Country : HK