Senior Product Manager - Soundbars / Home Audio

Job Purpose

This role is responsible for managing the Soundbar category, and report to Director Category Management in Headquarter.

The job holder manages the different products throughout their lifecycle and holds end-to-end accountability for timely delivering products that meet the needs of our target audiences, building winning go-to-market plans and leading the collaboration with the different functions (R&D, Marketing, Sales, Supply, Finance, Purchasing) to deliver sustainable growth.

Job Responsibilities

·      Develop in-depth understanding of end-user needs, use cases and market dynamics

·      Articulate clearly the target customers were designing for, the value proposition and our right to win with them

·      Drive necessary regional or global consumer research to build product definition and strategy alignment with Product Marketing

·      Manage product/ portfolio (lifecycle) and roadmap management incl. turnover planning, portfolio efficiency analysis and identification of tactical activities (product refresh / minor tweaks, create a concept for commercial initiatives to be executed during the big promo events…)

·      Define the total product experience to deliver the best value proposition, including product design, packaging experience, pre / post purchase activation

·      Collaborate with R&D and design to find the best compromise between the customers product experience, time to market, product cost and resource needs

·      Create the product story that will feed the Marketing strategy

·      Manage the commercial part of the different projects (market landscape analysis to identify the opportunities, define price / promo strategy, align volume forecast with regional teams)

·      Monthly forecasting and demand planning in partnership with the Supply team

·      Assess acoustic product performance during development as well as competitor products

·      Highest level of customer support (share knowledge with the customer support team to maximize their ability to answer most questions, and help answer remaining expert questions)

·      Support the sales organization with product training & advice at exhibitions and product events

·      Track online reviews to check quality of current products in market

·      Identify and work with strategy external partners (technologies, manufacturers, suppliers) in a dynamic market environment

·      Stay in touch with relevant key opinion leaders, industry insiders and influencers

·      Constantly monitor the competitive offer and analyze their performance

Job Requirement

·      Bachelors or Masters degree in Engineering, Acoustic Engineering, or related field

·      10+ years of experience in Product Management / Development, preferably in Consumer Electronics. 

·      Strong technical, analytical, project management, and stakeholder management skills. 

·      Excellent communicator, strong team player, balancing various stakeholders

·      Fluent in English, German is a plus

·      Willingness to travel for projects

Information :

• Company : Sonova Consumer Hearing Hong Kong Limited
• Position : Senior Product Manager - Soundbars / Home Audio
• Location : Mong Kok, Kowloon Peninsula
• Country : HK