Marketing & Branding Director 品牌與市場總監

Marketing & Branding Director 市場與品牌總監

Responsibilities:

- Develop and execute long-term brand strategies to ensure clear brand positioning and sustained market influence.

- Lead brand marketing strategies, plan and execute online/offline promotional campaigns to elevate brand influence.

- Coordinate internal and external resources to ensure effective implementation of brand strategies across business units and regional markets.

- Responsible for the companys various activities of filming and news material collection, editing, finishing and promoting etc.

- Company product manual planning, design, editing, and generation of the plan.

- Daily management of public accounts and online media releases, coordination and management of external PR agencies. Handle media enquiries and interviews; prepare press release and materials, market-related activities . etc.

- Handle ad-hoc tasks as assigned.

 職責：

- 制定並執行公司品牌戰略，確保清晰的品牌定位和持續的市場影響力。

- 領導品牌行銷策略，規劃並執行線上線下推廣活動，提升品牌影響力。

- 協調內部和外部資源，確保品牌戰略在各業務單位和地區市場的有效實施。

- 負責公司各類活動的拍攝與新聞素材採集，剪輯，整理並宣傳。

- 公司產品手冊方案策劃，設計，編輯，並生成方案。

- 日常公眾號及線上媒體發佈管理，外部PR公司對接和管理；市場相關活動，品牌獎項申報以及媒體關係維護等。

- 協助其他臨時工作。

Qualifications:

 - Bachelors degree or higher in MA Communication, Business Administration or related field preferred.

- Minimum 5 years experience in market and brand management with brand strategy/commercial operations background, including brand positioning, marketing and event planning.

- Proven track record in independently planning and executing commercial campaigns.

-Trainer-level fluency in Cantonese, English or Putonghua, with a proven track record of ≥50 keynote speeches/seminars delivered.

- Strong understanding of Hong Kongs Financial and insurance market preferred.

- Excellent leadership and decision-making skills with ability to perform under pressure.

- Foster strong team collaboration, utilizing creative thinking and problem-solving abilities.

- Demonstrate strong writing skills, with attention to details and adherence to brand standards.

- Possess excellent project management and communications skills to effectively collaborate with team members and senior executives.

 任職要求：

- 傳媒類專業，商業管理或相關學士或以上學歷優先。

- 具有至少5年市場與品牌管理經驗，包括品牌策略和商業運營背景，如品牌定位、市場行銷和活動策劃。

- 有獨立策劃和執行商業活動的成功記錄；

- 粵語或英語或普通話講師級，過往主講研討會／培訓 ≥50 場。

- 對香港金融和保險市場有深刻理解優先。

- 具備出色的領導力和決策能力，能夠在壓力下工作。

- 促進強大的團隊合作，具備創造性思維和解決問題的能力。

- 展示強大的寫作能力，注重細節並遵守品牌標準。

- 具備出色的專案管理和溝通技能，以有效地與團隊成員和高級管理人員合作。

Information :

• Company : Yu Fung Broker Limited
• Position : Marketing & Branding Director 品牌與市場總監
• Location : Central and Western Distr., Hong Kong Island
• Country : HK