Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way. Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors and values you’ll need for success at Logitech.
Responsibilities
Lead and own marketing strategy and execution for Personal Workspace (PWS) and Gaming (Logitech G) categories, aligning with regional priorities and local business objectives.
Coordinate and support local sales campaigns, including planning, offer development, POS support, and trade activation in collaboration with sales and customer marketing teams.
Develop and implement 360° marketing campaigns across online and offline channels, including digital, social, retail, PR, partnerships, and influencer initiatives.
Lead local product launches, including GTM planning, creative briefing, and execution alignment.
Collaborate with sales, trade marketing, and other teams to align promotional plans, drive in‑store visibility, and optimize media spend (MDF & OPEX).
Partner with external agencies and vendors to manage creative development, content localization, media, and campaign execution.
Track and analyze campaign performance, consumer insights, and market data, making data‑driven decisions to maximize ROI and improve future planning.
Act as consumer advocate, leveraging market research and feedback to develop compelling local value pro職位s and communication strategies.
Drive community engagement and build brand affinity through innovative, local activation programs across esports, creators, workspace productivity, and tech communities.
Report regularly on campaign KPIs, budget utilization, channel performance, and category health to key stakeholders.
Qualifications
5+ years of experience in marketing, preferably in consumer electronics, FMCG, or tech lifestyle brands.
Proven track record in category marketing, brand management, or product marketing with experience launching new products and managing end‑to‑end campaigns.
Strong understanding of consumer journeys, omnichannel touchpoints, and digital marketing strategies.
Analytical mindset with experience in campaign performance analysis, ROI tracking, and applying insights to campaign refinement.
Excellent communication and project management skills—comfortable leading cross‑functional and cross‑border collaboration.
Experience working in a matrix organization and managing multiple stakeholders.
Fluent in English and Mandarin (written and spoken).
Work Arrangement
Our hybrid work model allows some employees to work remotely while others work on‑premises. Within this structure, teams or departments may be split between working remotely and working in‑house.
Benefits
We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we can all create, achieve and enjoy more and support our families.
Equal Opportunity Statement
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or disability.
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工作資料:
公司名稱: El Camino Health
職位: Category Marketing Executive
工作地點: 香港
國家: HK
如何提交申請:
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