Assistant Manager, Digital Marketing (2-year Renewable Contract) at Hong Kong Tourism Board

Job Description:

Latest Job Information from Company Hong Kong Tourism Board as position Assistant Manager, Digital Marketing (2-year Renewable Contract). If Job Vacancy Assistant Manager, Digital Marketing (2-year Renewable Contract) in Tin Hau, Hong Kong Island matches your criteria, please send your latest application/CV directly through the latest and most updated job site Jobkos.

Every job may not be easy to apply for, because as a new candidate / prospective employee must meet several qualifications and requirements according to the criteria sought by the Company. Hopefully the career information from Hong Kong Tourism Board as the position Assistant Manager, Digital Marketing (2-year Renewable Contract) below matches your qualifications.

WHO ARE WE?

At the Hong Kong Tourism Board, we are passionate about showcasing our city as a must-visit destination. Renowned for its iconic skyline, culinary wonders, and rich cultural tapestry where East meets West, Hong Kong is a bustling metropolis that offers extraordinary experiences to a diverse array of travelers. As we seize new opportunities to enhance our city's global appeal, we remain committed to promoting Hong Kong's unique charm and vibrancy, reinforcing its reputation as a world-class destination. We invite passionate talents to join our dynamic and fun team in achieving this vision.

HOW YOU WILL CONTRIBUTE AND LEARN?

• Assist in managing and driving social media strategies across both paid and owned channels, planning and executing content/editorial campaigns to elevate brand awareness and improve audience engagement with HKTB

• Manage and grow the official social media platforms, including Instagram and TikTok and, to increase followers, engagement, and visitation numbers

• Evergreen & campaign content creation from ideation to launch

• Manage audience inquiries on social media (in English and Traditional Chinese) and seek advice from the Visitor Services Department for complicated inquiries

• Monitor the performance of social media activity monthly, supervise the correct direction and social trends, and work with cross-functional teams and agencies to achieve social targets

• Plan and monitor social marketing budgets, and track the performance of KPIs and ROI for Head Office and Worldwide Offices

• Track and analyse audience feedback, comments, and sentiment on social platforms to generate actionable insights for improvements to products, services, and experiences

• Coordinate with different functional teams for social posting, content creation, and operational support

• Undertake any ad-hoc tasks as assigned

WHO ARE WE LOOKING FOR?

• Degree in Marketing, Communication, or a related discipline

• 5 years of working experience in social media/digital marketing related to consumer-facing products or services is preferred. Experience in tourism marketing is a plus

• Capability in social media marketing strategies and deployment, data-informed decision-making processes, and a performance-based marketing approach

• Familiarity with TikTok or Instagram Reels and social media trends is a definite advantage

• Solid experience in social media management with the ability to grow audiences and engage and delight them by enhancing our presence on social platforms

• Highly organised with a can-do attitude, self-driven, and result-oriented

• Collaborative with a passion for building relationships. Proven experience in influencing external stakeholders and internal teams

• Knowledge of photo and video editing is a plus

• Good knowledge and applicable skills in social media analytics tools (e.g., Fanpage Karma, Meltwater, DataStory, Hootsuite)

• Comfortable with advanced Google Sheets/Excel, data dashboards, and capable of data mining to perform analysis to develop/enhance marketing programmes

• Good command of English and Chinese

If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply". We are looking forward to hearing from you.

Only shortlisted applicants will be contacted. Personal data provided by job applicants will be kept in strict confidence and used only for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTB's Personal Information Collection Statement Pertaining to Job Application at https://www.discoverhongkong.com/content/dam/dhk/intl/corporate/about-hktb/jobs-opportunity/picsja.pdf.

We are an equal opportunities employer.

Job Info:

• Company: Hong Kong Tourism Board
• Position: Assistant Manager, Digital Marketing (2-year Renewable Contract)
• Work Location: Tin Hau, Hong Kong Island
• Country: HK

How to Submit an Application:

After reading and understanding the criteria and minimum qualification requirements explained in the job information Assistant Manager, Digital Marketing (2-year Renewable Contract) at the office Tin Hau, Hong Kong Island above, immediately complete the job application files such as a job application letter, CV, photocopy of diploma, transcript, and other supplements as explained above. Submit via the Next Page link below.