Social Media Specialist

Responsibilities:

• Manage and maintain social media channels including but not limited to Facebook, Instagram, YouTube, Telegram, WeChat, etc 

• Develop and implement social media content strategies and objectives to enhance the brand and service awareness

• Analyze the local market and competitors to understand how to gain a competitive advantage in the market

• Research and deliver high-quality content on multiple formats (text, graphic, video, live stream, etc.) tailored to our customers needs by implementing best-practices

• To grow and engage followers, as well as maximize brand awareness across social media channels

• Work closely with the commercial team and marketing team to deliver high-quality content to maximize click through rate on campaigns

• Analyze social media data and customer behaviour and adjust content to maximize engagement and growth

• Stay updated on industry trends, best practices, and new features on various social channels to optimize community management

• Coordinate and manage the production process from ideation to publishing. Work closely with internal teams to plan and implement content strategies

• Collaborate with third parties, Youtubers and influencers to create and implement marketing campaigns and sponsored content

• Handle other ad hoc assignments as required

Requirements:

• Bachelors degree holder or above in PR, Marketing, Communications, Journalism, Language, Business, Multimedia or related discipline

• Minimum 1 year of social media managing / digital marketing / media / content writing / PR agency or relevant experience. Preferably on retail level personal finance product, lifestyle or related area

• Strong command of social media platforms operations

• Retail level personal finance product knowledge preferred

• Knowledge of digital best practices for content production

• Passion for understanding where audiences are and how they best consume content  

• Native level Traditional Chinese / Cantonese writing skills

• Strong language (Chinese & English) and communications skills 

• Strong interpersonal skills

• Self-motivated, detail-oriented, and well-organized

• Be able to see other peoples points of view and take on feedback

Information :

• Company : MoneySmart
• Position : Social Media Specialist
• Location : Sheung Wan, Hong Kong Island
• Country : HK