Insurance Product Marketing Officer - High Net Worth (HNW)

Responsibilities

• • Assist in executing product marketing initiatives targeting High Net Worth (HNW) customers, ensuring alignment with target customers expectations, needs, and business goals.
  • Assist in conducting research on HNW customer preferences, market trends, and competitors to shape effective go-to-market plans.
  • Support the creation, editing, and maintenance of marketing materials, including brochures, videos and digital content, to support product launches. 
  • Perform editorial and proofreading tasks to ensure high levels of accuracy and quality of content.
  • Collaborate with external agencies and production houses to ensure the timely delivery of marketing materials.
  • Coordinate with internal and external stakeholders to secure approvals, ensuring compliance with company branding, regulatory requirements, and stakeholder interests.
  • Support the team with marketing administrative tasks and various ad-hoc projects as assigned.

Requirements

• • Bachelors degree in Marketing, Business Administration, or related field.
  • 1-2 years of experience in marketing support, administration, or communications; experience in insurance, financial services, or HNW marketing is a plus but not required. Advertising agency experience in the financial sector is also welcome.
  • Strong analytical skills with the ability to interpret data and market research findings.
  • Strong attention to detail with excellent proofreading and organizational skills.
  • Reliable, proactive, and capable of managing multiple tasks efficiently.
  • Excellent communication skills and the ability to collaborate effectively with internal teams and vendors.
  • Proficient in both written and spoken English and Chinese
  • Proficient in Word, Excel, PowerPoint & Chinese word processing; Familiarity with design tools such as Canva, Photoshop, Illustrator is an advantage.

Information :

• Company : ManpowerGroup
• Position : Insurance Product Marketing Officer - High Net Worth (HNW)
• Location : Hong Kong
• Country : HK