Head of Marketing - Hays

Hays Recruitment | Hong Kong | HK

Your new company

  • A Retail Bank is recruiting for a Team Head of Social Media and Young Target Marketing, this role is pivotal in connecting with the next generation of customers, Gen Z and millennials through vibrant brand storytelling, digital-first campaigns, and meaningful social engagement.

Your new role

  • Develop and lead integrated marketing strategies that engage younger audiences, strengthen brand connection, and deliver on key business objectives.
  • Launch captivating campaigns and immersive experiences that resonate emotionally and culturally with our target demographic-across physical and digital spaces.
  • Spearhead localised content strategies, influencer partnerships, and community-building efforts across key platforms like Xiaohongshu, Instagram, and WeChat.
  • Work closely with product, digital, analytics, and compliance teams to ensure timely, relevant, and compliant marketing rollouts.
  • Measure and fine-tune marketing initiatives using KPIs, campaign analytics, and customer insights.
  • Inspire, lead, and grow a passionate team of 5 marketers.

What youll need to succeed

  • A Bachelor degree in Marketing, Communications, Business, or a related discipline.
  • Minimum 10 years marketing experience, with 5+ years in a leadership role, preferably in retail banking or consumer marketing.
  • Strong expertise in brand development, digital acquisition, and youth-oriented event marketing.
  • In-depth understanding of Hong Kongs digital media trends and youth culture.
  • Excellent stakeholder communication, team leadership, and project delivery skills.
  • Proficient in written and spoken Chinese and English.

What you need to do now

  • If youre interested in this role, click apply now to forward an up-to-date copy of your CV, or call Keith Ho now @ 22307474. Alternatively, you can send Keith your CV to ********@hays.com.hk. If this job isnt quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.

Information :

  • Company : Hays Recruitment
  • Position : Head of Marketing - Hays
  • Location : Hong Kong
  • Country : HK
Next Process

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Post Date : 2025-06-27 | Expired Date : 2025-07-27

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