Digital Marketing (Ecommerce) Manager / Specialist

At GRAMS28, we design elevated leather bags and accessories for the modern man. Since our launch, weve built a loyal global following. Now, as we scale, we are seeking a talented, highly motivated and results-driven Digital Marketing Specialist or Manager to take charge of our online performance marketing efforts. This role is ideal for someone with hands-on experience in paid advertising—especially across Google, Meta, and YouTube

Whether youre stepping up from an executive role or already operating at a manager level, were looking for someone who thrives in a performance-focused environment and wants to be part of a fast-growing ecommerce brand.

• Plan, create, and optimise high-performing campaigns on Facebook, Tiktok, Google, and YouTube

• Manage audience targeting, campaign set-up, bidding strategies, and performance tracking to maximise ROAS

• Collaborate closely with our creative and marketing teams to align messaging, ensure cohesive campaigns, and establish a strong feedback loop that continuously improves content and performance.

• Run A/B tests on ad creative, copy, landing pages, and audience segments

• Analyse campaign performance data to deliver actionable insights and ongoing improvements

• Keep on top of the latest platform updates, tools, and digital trends, including AI-powered solutions, to enhance campaign performance

• Oversee and manage daily budgets, reporting on spend efficiency and revenue impact.

• Minimum 4 years of hands-on digital marketing experience with a focus on Google Ads, Meta Ads, and YouTube campaigns(More experience will be considered for a Senior or Manager title)

• Strong knowledge of key tools including: Google Ads, Google Analytics, Meta Ads Manager, and YouTube Analytics

• Analytical mindset with the ability to turn data into strategic insights

• Solid communication skills and confidence in presenting results and recommendations

• Creative problem-solver who is proactive and adaptable

• Degree in Marketing, Multimedia, Communications, or E-commerce (preferred but not required)

• Be part of a fast-growing, design-driven e-commerce brand with a loyal customer base

• Work in a culture that values creativity, performance, and innovation

• Opportunity to work with a tight-knit team that moves fast and values autonomy

Information :

• Company : GRAMS28
• Position : Digital Marketing (Ecommerce) Manager / Specialist
• Location : Kwun Tong, Kowloon Peninsula
• Country : HK