Assistant Marketing Manager - Digital Marketing / Data Analytics / CDP

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Recruit Ref: L05969413 Posting Date: 2025-03-07

Miramar Hotel and Investment Company, Limited

Established in Hong Kong in 1957, Miramar Hotel and Investment Company, Limited (Miramar Group) is a group with a diversified service-oriented business portfolio comprising stylish hotels and serviced apartments, property rental, food and beverage, and travel services in Hong Kong and Mainland China. Miramar Group has been listed on the Hong Kong Stock Exchange since 1970 (HKEx Stock Code: 71) and is a member of Henderson Land Group.

Assistant Marketing Manager - Digital Marketing / Data Analytics / CDP

Responsibilities:

• Lead Digital Initiatives: Lead the development, implementation and management of our Customer Data Platform (CDP) and Marketing Automation Platform to optimize customer engagement and drive business performance
• Collaborate across teams: Work with cross-functional teams and external stakeholders to define and develop effective customer experience based on customer data strategies. To design customer segments, build automated journeys, and create loyalty plans that enhance customer experience and contribute to overall business performance
• Drive Campaign Planning: Oversee the planning and execution of digital performance campaigns, including SEM, paid social, programmatic display, and video placements to maximize reach and conversion, to drive marketing efficiency
• Data Analysis & Insights: Analyze customer, website, social media, e-commerce, and advertising performance data to provide actionable insights. Develop and maintain dashboards for effective data visualization and reporting
• Optimize Performance: Provide ongoing recommendations for own platform and campaign optimization to enhance marketing efficiency and ensure continuous improvement throughout the marketing funnel
• Leadership & Guidance: Inspire cross-functional teams to achieve excellence in data-driven digital marketing strategies, fostering a culture of innovation and proactive problem-solving

Requirements:

• Bachelor Degree in IT/Digital/Marketing/Business related disciplines
• At least 5 years experience the includes Customer Data Platform and performance marketing
• Self-motivated and being a team player is a must
• Proven experience of leading digital projects
• Hands-on experience in data analysis and experience in handling customer data platforms is essential
• Hands-on experience in Paid search, display, SEO, Social media (FB, IG, YouTube), Google Analytics is essential
• Prior experience with CDP systems (e.g. Adobe RTCDP, Tealium, Segment, MS Dynamics 365 or relevant data management and customer data platform vendors)
• Education in business, marketing, data science or information management would be preferred
• Experience in digital marketing agency a plus
• Hand on experience in creating advertising campaigns on META and Google
• Hand on experience in creating customer segments and automation journeys on CDP and Marketing Automation Platform
• Proven experience on creating data dashboards on Looker Studio
• Strong leadership skills with ability to lead change and drive innovation
• Strong analytical ability to develop data driven media strategies
• Proficiency in spoken and written English and Chinese
• Excellent computer skills in MS Office environment

Attractive remuneration would be offered to the right candidate.

Please click APPLY your application and expected salary to Human Resources Department.

Miramar Group is an Equal Opportunity Employer. All information provided will be used for recruitment and other employment-related purposes only. It may be transferred to authorized departments within The Group for further processing. All personal data collected during the application process will be kept for 6 months after its completion, and then destroyed.

Industry: Hotel / Hospitality Job Category / Function: Marketing / Public Relations (Marketing - Digital Marketing) Marketing / Public Relations (Advertising / Market Communication) Marketing / Public Relations (Others) Hospitality / Hotel (Front Desk / Office) Hospitality / Hotel (Others) Job Position Level: General Employment Term: Full Time Min. Edu. Level Req: Bachelor Minimum QF Level attained: - Total Working Exp: 5 or above Salary(HKD): - (Monthly) Location: Yau Tsim Mong District / Tsim Sha Tsui Benefits: -

Information :

• Company : Miramar Hotel and Investment Company, Limited
• Position : Assistant Marketing Manager - Digital Marketing / Data Analytics / CDP
• Location : Hong Kong
• Country : HK

How to Submit an Application:

After reading and knowing the criteria and minimum requirements for qualifications that have been explained from the Assistant Marketing Manager - Digital Marketing / Data Analytics / CDP job info - Miramar Hotel and Investment Company, Limited Hong Kong above, thus jobseekers who feel they have not met the requirements including education, age, etc. and really feel interested in the latest job vacancies Assistant Marketing Manager - Digital Marketing / Data Analytics / CDP job info - Miramar Hotel and Investment Company, Limited Hong Kong in 2025-03-07 above, should as soon as possible complete and compile a job application file such as a job application letter, CV or curriculum vitae, FC diploma and transcripts and other supplements as described above, in order to register and take part in the admission selection for new employees in the company referred to, sent via the Next Page link below.