Senior Marketing Manager, Large Financial Institution at Morgan Mckinley Limited

職位描述：

最新職位資訊來自 Morgan Mckinley Limited 職位為 Senior Marketing Manager, Large Financial Institution. If the Senior Marketing Manager, Large Financial Institution 職位空缺在 香港 符合您的資格，請直接透過更新後的 Jobkos 招聘門戶提交最新的申請或履歷。

請注意，求職申請並非總是容易的，申請人必須符合公司設定的特定要求。我們希望以下在 Morgan Mckinley Limited 職位為 Senior Marketing Manager, Large Financial Institution 的職業機會適合您的專業資格。

• Brand 職位ing: Define and evolve the brand's unique value pro職位 (UVP) to differentiate from competitors.
• Brand Governance: Act as the ultimate \"Brand Guardian,\" ensuring all visual assets, tone of voice, and messaging across all departments (Retail, Wealth, Corporate) remain consistent.
• Brand Equity Tracking: Monitor brand health metrics (NPS, awareness, sentiment) and adjust strategies based on market perception.

Integrated Campaign Management

• End-to-End Campaigns: Lead high-impact 360-degree marketing campaigns across TV, Digital, OOH, and Social Media to drive brand consideration.
• Segment Marketing: Develop tailored branding strategies for specific high-value segments, such as HNWIs (High-Net-Worth Individuals) or Gen Z digital natives.
• Sponsorship & Partnerships: Identify and manage strategic brand associations (e.g., sports sponsorships, arts festivals, or ESG initiatives).

Stakeholder & Agency Management

• C-Suite Advisory: Present brand performance and strategic roadmaps to senior leadership (CMO/CEO).
• Agency Leadership: Manage relationships with creative, media-buying, and PR agencies to ensure top-tier execution and cost-efficiency.
• Cross-Functional Alignment: Work closely with Product teams (Credit Cards, Loans, Mortgages) to ensure product ads align with the overarching brand story.

Compliance & Reputation Management

• Regulatory Compliance: Ensure every marketing asset strictly adheres to local financial regulations (e.g., HKMA in HK, FCA in UK) and internal legal/compliance standards.
• Crisis Communications: Partner with PR teams to manage brand reputation during market volatility or operational issues.

Digital Transformation & Content

• Content Strategy: Oversee \"Thought Leadership\" content (e.g., market outlooks, whitepapers) to 職位 the firm as an expert.
• MarTech Integration: Leverage CRM and data analytics to deliver personalized brand experiences and improve Customer Lifetime Value (CLV).

Budgeting

• P&L Responsibility: Manage multi-million dollar annual marketing budgets and prove Return on Brand Investment (ROBI).

Requirements

• Bachelor's degree holder
• At least 10 years of relevant experience gained from large financial institutions
• Fluent Cantonese and English

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工作資料：

• 公司名稱: Morgan Mckinley Limited
• 職位: Senior Marketing Manager, Large Financial Institution
• 工作地點: 香港
• 國家: HK

如何提交申請：

在閱讀並了解職位資料中說明的入職標準及最低資格要求後， Senior Marketing Manager, Large Financial Institution at the office 香港 以上，請立即準備好求職信、履歷表（CV）、畢業證書副本及其他證明文件。請透過下方的「下一頁」連結提交申請。

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