Telford International was established in 1982 to meet the growing demand for beverage products in 香港. Our group offers over 100 brands of natural, healthy, and functional beverages, as well as international spirits and wines, with a unique mix of in‑house and third‑party brands, including Tao Ti, Meko, Ovaltine, Asahi, Remy Martin, and more. To provide more quality products to the 香港 market, we are looking to hire more talents from various fields to support the expansion of our business.
匯泉國際成立於1982年,以滿足香港對飲料產品日益增長的需求。我們的集團提供超過100個品牌的天然、健康和功能性飲料,以及國際烈酒和葡萄酒,涵蓋自有品牌和第三方品牌,包括道地、Meko、阿華田、Asahi、Rémy Martin 等。為了向香港市場提供更多優質產品,我們正在尋找各領域的人才,以支持業務擴展。
This Marketing Manager / Senior Brand Manager at Marketing Department is required to initiate, develop and monitor marketing and promotion activities for designated brands aligned with the agreed strategies and the corporate objectives. The candidate should be capable to ensure the development of price ladders, channel strategy, new product development opportunities, brand improvement ideas, advertising and promotion and other POS materials within the guidelines.
Responsibilities
Prepare strategic marketing plans for core brands and sales plans for boutique & premium brands.
Develop and manage marketing budget including forecast, marketing/promotion activity, A&P budget, depletion, shipment and inventory controls
Develop and monitor promotion activities for a designated channel (either on‑trade or off‑trade)
Develop and recommend brand 職位ing, distribution, marketing and pricing strategy to optimize the brand exposure and commercial benefits
Achieve satisfactory profit/loss ratio and market share related to current industry and economic trends.
Ensure effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
Serve as liaison between the principals and the sales team on ongoing promotional campaigns.
Oversee and evaluate market research and adjust marketing strategy under the changing market and competitive conditions.
Requirements
University degree or equivalent – major in marketing and business is preferred
5 years or above in marketing related to branded or luxurious products
Strong interest and passion in wine & spirits is a must. WSET Level 2 or above is an added value
Good communication and interpersonal skills, with ability to work effectively with colleagues in other functions and cultures.
Excellent creative/conceptual abilities
Analytical and logical thinker
Able to meet short deadlines in a demanding environment
A team player
Commercially sensible with good negotiation skills
Fluent in written and spoken English, Cantonese and Mandarin
Computer proficiency in Microsoft Office, Word, Excel, and PowerPoint is essential.
We offer a stable environment, an attractive remuneration package and career prospects, a 5‑day work week and medical insurance. Interested parties, please forward us your full resume with your Expected Salary.
All data collected shall be solely for recruitment purposes.
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