Digital Marketing Engineer (SEO)

Job description

Responsibilities:

• Develop and execute comprehensive digital marketing strategies to achieve business objectives.
• Lead and optimize SEO efforts, including on-page, off-page, link building, and technical SEO to improve organic search rankings and visibility.
• Manage and optimize SEM campaigns, including keyword advertising, Performance Max, and app promotion to maximize ROI.
• Plan, execute, and analyze media buying campaigns across various platforms, with a strong focus on Meta advertising.
• Conduct in-depth data analysis using tools like Google Tag Manager (GTM), Google Search Console, SEMrush, and Google Analytics 4 (GA4). Youll also be responsible for setting up and verifying tracking codes.
• Oversee project management for all digital marketing campaigns, ensuring timely delivery and effective resource allocation.
• Collaborate with cross-functional teams to align digital marketing efforts with overall business goals.
• Contribute to website development and maintenance, particularly with WordPress (experience with Elementor is a plus).

Requirements:

• Minimum of 3 years of hands-on experience in digital marketing.
• Proven expertise in SEO (on-page, off-page, link building, technical SEO).
• Demonstrated proficiency in SEM (keyword advertising, Performance Max, app promotion).
• Solid experience in media buying, specifically with Meta advertising.
• Strong analytical skills with proficiency in GTM, Google Search Console, SEMrush, GA4, and tracking code implementation.
• Excellent project management and communication skills.
• Experience with website creation (WordPress); familiarity with Elementor is a bonus.
• Fluent in Cantonese, Mandarin, and English.
• Proficient in Microsoft Office (Word, PowerPoint, Excel).

Information :

• Company : OfferToday HK
• Position : Digital Marketing Engineer (SEO)
• Location : Hong Kong
• Country : HK