At Moët Hennessy, We Don't Just Create Exceptional Experiences – We Live Them. For generations, our 27 Maisons, including Dom Pérignon, Veuve Clicquot, and Hennessy, have defined luxury. Now, it's your turn. Imagine a career fuelled by passion and creativity, where you redefine what's possible. We seek individuals who thrive in collaborative environments, sharing our love for craftsmanship, elegance, and integrity. We celebrate diversity and the pursuit of excellence.
The Opportunity
Reporting to Head of Customer Marketing, the Customer Marketing Manager is responsible for developing and executing customer marketing strategies that drive commercial value and brand desirability across assigned channels or portfolio areas. You will be a pivotal force in shaping our brand's success, reporting directly to the Head of Customer Marketing. This dynamic role empowers you to develop and execute innovative customer marketing strategies that not only drive significant commercial value but also elevate brand desirability across your assigned channels or portfolio. You will serve as the essential bridge between Brand Marketing and Sales, expertly translating overarching brand strategies into compelling, impactful customer and consumer experiences.
Responsibilities
Core Functions
PLAN: Develop BTL strategies, activation calendars, and investment al地點s aligned with brand objectives.
IMPLEMENT: Execute BTL programs with excellence, ensuring brand visibility and consumer conversion.
MEASURE: Track activation effectiveness through KPIs and ROI analysis.
SCALE: Codify learnings into playbooks and contribute to regional knowledge sharing.
Main Responsibilities
Strategy & Planning: Develop and execute BTL activations across ALL channels (On-Trade and Off-Trade); Create channel-specific sales plans and activation tools for each brand; Lead trade activation development responding to both marketing initiatives and sales requests; Manage POSM development, al地點, and tracking across all channels; Support Hit List management and outlet-level activation execution; Develop portfolio guidelines and assortment recommendations by channel; Own customer activation strategy within agreed brand frameworks; Accountable for channel ROI and commercial impact, beyond execution quality.
Execution Excellence: Create, implement, and execute all activations with excellence, ensuring brand compliance; Manage POSM and creative assets essential for activation campaigns; Owns relationships with execution agencies, ensuring highest delivery standards; Lead post-activation analysis tracking KPIs, ROI, and key learnings; Uphold luxury-in-trade standards, ensuring all executions protect brand 職位ing; Drive activations across HORECA, Bars, Nightclubs, Hotels, Casinos, MOT channels; Develop venue partnerships, menu placement programs, and perfectly serve initiatives; Create premium brand experiences and staff training programs; Manage on-premise visibility including back bar, menu boards, branded assets.
Cross-Functional Collaboration: Foster relationships with Sales teams to translate brand strategies into activation solutions; Collaborating with Brand Marketing to ensure commercial relevance of brand platforms; Lead cross-functional engagement through S&M meetings and S&OP meetings; Contribute to regional best practice sharing via APAC CM Community.
Financial Management: Manage BTL A&P budget including trade activation, POSM, and merchandising; Implement A&P and FTT tracking methods to ensure budget adherence; Analyze activation spend and challenge expenditure to optimize ROI; Conduct comprehensive reviews and provide recommendations for future strategies.
Profile
We are looking for unique and amazing talent. Join us if you have…
Essential Qualifications
5-7 years of relevant professional experience in trade/customer marketing, retail marketing, or category management within consumer industries.
Track record of successfully executing activations within assigned channel environment
Strong commercial sense and ability to seize commercial opportunities
Proficiency in planning, implementing, presenting, and negotiating
Fluency in English; proficiency in local language(s) where applicable
Preferred Qualifications
Passion or industry experience in wines & spirits, luxury brands, premium FMCG preferred
Experience in brand marketing, product marketing, or key account management valued
WSET certification or wine & spirits qualifications
Ability to leverage data analytics tools (Power BI, Aspire, ROI modeling)
Additional Information
When you join Moët Hennessy… You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group.
You enter a world of possibility where career development opportunities across our 5 global regions and within the entire LVMH Group are unmatched.
You join a passionate workforce within our internationally diverse and inclusive teams, exploring the rich heritage of our Maisons and shaping the 下一頁 chapter of our story.
You discover our essential relationship with our terroirs and the soils that define our products. Through our Living Soils Living Together program, we are committed to regenerating soils, reducing climate impact, and empowering communities for a sustainable future.
You will share in our passion for hosting, the art of living, and creating products that celebrate life’s most memorable milestones, always experienced through responsible tasting.
Ready for a world of possibilities? Discover Moët Hennessy today!
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工作資料：
公司名稱: Moët Hennessy
職位: Customer Marketing Manager - 香港
工作地點: 香港
國家: HK
如何提交申請：
在閱讀並了解職位資料中說明的入職標準及最低資格要求後， Customer Marketing Manager - 香港 at the office 香港 以上，請立即準備好求職信、履歷表（CV）、畢業證書副本及其他證明文件。請透過下方的「下一頁」連結提交申請。
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