職位描述：
最新職位資訊來自 Leadingnation 職位為 Associate Director, Customer Value Growth. If the Associate Director, Customer Value Growth 職位空缺在 香港 符合您的資格，請直接透過更新後的 Jobkos 招聘門戶提交最新的申請或履歷。
請注意，求職申請並非總是容易的，申請人必須符合公司設定的特定要求。我們希望以下在 Leadingnation 職位為 Associate Director, Customer Value Growth 的職業機會適合您的專業資格。
At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.
It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.
And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand 職位ing and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.
So if you believe in inspiring a better future, read on.
About the Role- Lead the strategic planning and execution of all campaigns, including but not limited to marketing, customer segment and product, for the 公司名稱 to support and facilitate distribution channels to achieve their product-level financial targets.
- Lead the strategic planning and execution of the 公司名稱’s channel activation, drive distribution channels to utilize customer and marketing department’s assets and to deliver desirable business results.
- This 職位 also needs to drive the enterprise usage of segmentation model, liaise with different stakeholders and to promote the adoption on their daily works.
- There might be special strategic initiatives assigned by management, drive the distribution channels with useful information, materials and insights for effective selling and customer engagement.
Roles and ResponsibilitiesLead the strategic planning and execution of campaigns- Solicit and implement management direction about all kinds of campaigns to facilitate the achievement of 公司名稱’s business objectives
- Collaborate with channels to identify the best campaign ideas and execution to enhance the achievement of the 公司名稱’s business objectives
- Lead the end-to-end planning and implementation process of campaigns including but not limited to marketing, segment and product campaigns
- Ensure accurate, effective and efficient fulfillment processes for all kinds of campaigns
- Promote focused products and campaigns to distribution channels leveraging segment-based approach
- Support product strategy and development process by providing ideas and timely market information
Drive enterprise use of segmentation model- Being the owner of 公司名稱’s segmentation model that drive the model usage and adoption to different internal stakeholders
- Collaborate with customer research and insights team to keep abreast of and refresh the segmentation model that align with business focus
- Plan and develop segment materials that fits various stakeholders’ needs
Manage strategic initiatives assigned by management- Lead the end-to-end planning and implementation process for assigned strategic initiatives
- Collaborate with key stakeholders to deliver KPI targets of the special initiatives
- Manage communication with key stakeholders on a regular basis
- Obtain necessary budget and manage the utilisation of the approved budget according to plan, if any
- Ensure risks and/or issues are identified and appropriate action plans are put in place, elevate to management for resolution where appropriate
Manage channel communications- Collaborate with channels to develop useful content for publication/communication materials such as “Vantage”, “AIA Morning Video” and “iSay” to facilitate selling and customer maintenance for the channels
- Produce the materials based on requirements, and obtain necessary approval and endorsement for publication to appropriate platforms
- Utilise/develop appropriate platforms for the launching the publication/communication materials
- Review the effectiveness of the materials and make necessary improvement
- Visit agency districts and distribution channels to promote campaigns, gather feedback and maintain a close relationship with various distribution channels
Other Responsibilities- Coach and develop team members to ensure timely and quality deliverables which comply with 公司名稱’s standards
- Support Department Head to build a positive work culture within Brand and Communications Team which contribute to a satisfactory “Gallop” scores
- Support ad hoc projects and tasks
Minimum Job RequirementsEducation- University graduate preferably in business administration
Experience- Minimum of 10 years’ experience preferably in financial, insurance or related industry, of which at least 5 years in a Campaign Management, Marketing, Agency Management, Customer Segmentation Development, Business Development, or Project Management role
Skills and Requirement- Able to lead internal and cross-functional teams, and bold to make tough decisions
- Strong business acumen and results oriented, with proven track record in achieving business results
- Strong problem-solving skill
- Excellent stakeholder management skillExcellent project management skill
- Excellent data analysis skill
Others- You are required to obtain the relevant license(s) if your job involves regulated activities
Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.
You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.
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工作資料：
- 公司名稱: Leadingnation
- 職位: Associate Director, Customer Value Growth
- 工作地點: 香港
- 國家: HK
如何提交申請：
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