Digital Ecommerce Manager

International Operations & Services Company (HK) Limited | Kowloon, Kowloon Peninsula | HK

Avolta - The Nuance Group (HK) Limited

WHO WE ARE

Avolta is the worlds leading travel experience player. With a traveler-centric philosophy and a geographically diverse network, the travel retail and F&B company addresses the needs of up to 2.3 billion passengers each year, with 5,500 outlets in more than 75 countries across six continents. Guided by their Destination 2027 strategy and boosted by their recent combination with travel F&B giant Autogrill, the company is well positioned to realise their ambition to create a Travel Experience Revolution through their many locations at airports, motorways, cruise lines, seaports and railway stations amongst others.

RESPONSIBILITIES

  • Be responsible for the execution of local digital marketing campaigns to generate traffic, the identification and coordination of local promotions, and the enrichment and optimization of local product descriptions in digital channels

  • To develop strategies that will contribute to generate traffic and online sales in a specific location.

  • Strategically grow eCommerce of the market covering HK, Macau and China.

  • To implement vision, roadmaps and program backlog of the local eCommerce strategy.

  • Tailor portfolio of opportunities in eCommerce to make it a platform for growth - including through partnerships with brands and communication initiatives.

  • Work with Product Managers to implement the digital strategy to improve traffic acquisition, sales and conversion of the eCommerce site (including SEO/SEM, A/B testing initiatives).

  • Identify and coordinate promotions and launch of new products within the eCommerce area.

  • Enrich and optimize product descriptions in digital channels.

  • Optimize end-to-end location-specific customer journeys by devising new solutions, services, products or propositions.

  • Identify and implement new opportunities throughout the customer journey to deliver high performing, agile customer interactions and touchpoints.

WHAT WE ARE LOOKING FOR

  • 5-8 years of experience.

  • Proven knowledge of standard concepts, practices, and procedures within the retail and/ or travel industry (with a strong focus on eCommerce)

  • Deep understanding of the dynamics of the market including Chinese and non Chinese customer market

  • Experience working on an eCommerce operation with entrepreneurial spirit

  • Deep understanding in all the commercial levers to drive performance (range, price, experience, marketing)

  • Demonstrable experience coordinating SEO/SEM, marketing database, email, social media and/or display advertising campaigns

  • Strong background in digital marketing principles such as funnel optimization UX, SEO & Landing Page optimization & experience in running A/B tests for campaigns and deriving customer insights a major plus

  • Display expertise in customer journey management, digital and communications

  • Experience in working with UX/UI designers to define customer experiences

  • Experience in Adobe tools (e.g., Magento, marketing tools) and Google Analytics desirable

  • Strong tech background

  • Commercial yet customer-first mindset with the ability to identify customer needs

KEY RELATIONSHIPS

  • Product Managers


Information :

  • Company : International Operations & Services Company (HK) Limited
  • Position : Digital Ecommerce Manager
  • Location : Kowloon, Kowloon Peninsula
  • Country : HK
Next Process

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Post Date : 2025-06-13 | Expired Date : 2025-07-13

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