Brand Visual Designer

Location: HONG KONG

Type: Full-time

Industry: Cross-border E-commerce / Brand Visual Design

Maison Muguet is an international affordable luxury jewelry boutique originating from Hong Kong. We fuse global artistic inspiration with new-generation consumers through platforms like Tmall Global and Xiaohongshu (Little Red Book). We believe jewelry is not merely adornment, but a language for expressing individuality and attitude. The brand is dedicated to striking a balance between sophistication and self-expression, embodying the elegant yet empowered spirit of contemporary women.

We seek a visual designer with acute aesthetic sensibility and strategic thinking to holistically manage the brands visual expression across all channels. You will directly participate in building our visual identity system, optimizing e-commerce pages, creating social media content, and packaging design - establishing a cohesive and recognizable visual image for Maison Muguet in domestic and international markets.

Brand Visual System Maintainence

• Maintain global brand visual language ensuring style consistency across e-commerce/social platforms

• Assist in formulating brand visual strategies and continuously optimize existing systems

• Develop scalable visual systems that support marketing campaigns and seasonal initiatives.

Product Packaging & Visual Presentation

• Participate in visual creativity for new product development (concept sketches/style proposals/renderings)

• Design packaging/collaterals that amplify brand storytelling and unboxing experiences for social sharing

E-commerce Visual Design

• Lead Tmall/Xiaohongshu store visual upgrades focused on conversion optimization.

• Design e-commerce assets informed by marketing performance data.

Social Media Visual Content Creation

• Create platform-specific content designed to drive engagement and follower growth.

• Iterate designs based on performance analytics and emerging trends.

Marketing Campaign Visual Execution

• Develop end-to-end visual concepts for integrated campaigns (digital ads, email, influencer content).

• Produce A/B-testable assets to refine visual performance across channels.

Trend Research & Competitor Analysis

• Research global fashion/art visual trends to support product development

• Analyze competitor visual strategies and propose differentiated creative solutions

Cross-department Collaboration

• Coordinate with product/marketing/operations teams for daily and project-based design tasks

• Rapidly respond to visual needs and independently design materials (posters/invitations/displays)

Education & Experience

• Bachelors degree or higher in Visual Communication/Art Design/Fine Arts (portfolio required); Masters preferred

• 3+ years visual design experience; fashion/jewelry/beauty FMCG background preferred

• Familiarity with cross-border e-commerce design standards

Professional Skills

• Proficient in Adobe Creative Suite (Photoshop/Illustrator/InDesign)

• Excellent image processing/layout design skills with strong color mastery

• Understand relationship between branding and business objectives; user-centric design thinking

• Ability to independently complete brand materials (posters/invitations/display stands)

• Knowledge of exhibition promotion and print production processes preferred

Soft Skills

• Sensitivity to international fashion/aesthetic trends with keen visual insight

• Strong communication/teamwork skills; ability to drive design execution efficiently

• Responsible and execution-oriented; thrives in multitasking environments

• Cross-cultural perspective to create visually inclusive content

• Strong English proficiency

• Knowledge of jewelry materials/techniques with thorough understanding of product details

• Familiarity with Xiaohongshu/Instagram content styles and social visual content experience

Maison Muguet looks forward to exploring the power of design with you - finding the most precise expression between commerce and aesthetics. If youre passionate about visuals, respect craftsmanship, and wish to join visionary brand builders, we welcome you.

Information :

• Company : Maison Muguet Limited
• Position : Brand Visual Designer
• Location : Hong Kong Island
• Country : HK