Assistant Manager - Lifestyle Strategy Optimisation & Regional Affairs

Role Introduction

Reports To: Lifestyle Strategy - Optimisation & Regional Affairs Manager

The Customer Relationship & Retail (CRR) department of the Cathay Group manages the Cathay Membership Programme and spearheads the Groups non-air offerings, including payment, shopping, holidays, insurance, and dining. These enable the Group to interact with customers and members beyond their journeys and engage with them every day. Together, these activities contribute to building Cathays premium lifestyle brand and Asia Miles reward programme.

The Lifestyle Strategy - Optimisation & Regional Affairs team is responsible for maximising business growth from existing lifestyle propositions and regional teams. This includes creating synergies across lifestyle pillars, optimizing cross-selling opportunities, addressing strategy gaps, and ensuring the balanced execution of the lifestyle strategy. The team also oversees portfolio management and performance tracking to ensure the sustainable growth of the Groups lifestyle business.

The Assistant Lifestyle Strategy - Optimisation & Regional Affairs Manager supports the Manager in executing strategies to drive business growth from existing propositions. This includes collaborating with regional teams, monitoring portfolio performance, and contributing to the development and implementation of cross-selling and optimisation initiatives that enhance the overall performance of the Lifestyle business.

Key Responsibilities

• Support the Lifestyle Strategy - Optimisation & Regional Affairs Manager in executing Cathays lifestyle strategy, ensuring alignment across regions and business units.
• Research and recommend strategies to optimise cross-selling opportunities and create synergies between lifestyle pillars.
• Collaborate with regional teams to align on market-specific goals and provide support in addressing strategy gaps.
• Assist in monitoring the performance of the existing portfolio and preparing recommendations for optimisation.
• Analyse data and prepare reports to track the progress and performance of lifestyle initiatives.
• Build relationships with internal and regional stakeholders to ensure effective communication and collaboration.
• Assist in preparing and delivering presentations to share insights and recommendations with stakeholders.
• Assist in developing detailed business cases to support relevant strategic initiatives.

Requirements

• Relevant graduate degree from a top-tier programme
• Minimum 3 years of relevant work experience at a consulting firm or corporate strategy role with track record of achievements and results
• Strategic thinking and problem solving abilities, strong analytical skills, and sound business judgment
• Customer-focused on both internal and external customers
• Proven ability to influence others and achieve tangible business results
• Experience in developing and executing successful business strategies and plans
• Ability to learn quickly and independently
• A highly motivated, creative, dynamic and innovative team player
• Excellent written and verbal communication skills in both Chinese and English, including presentation writing and delivery

Personal & Application Information

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.

Information :

• Company : Cathay Pacific Airways
• Position : Assistant Manager - Lifestyle Strategy Optimisation & Regional Affairs
• Location : Hong Kong
• Country : HK