CRM Manager - Regional/ Luxury lifestyle brand

• Lead the creation and implementation of a regional loyalty program across Asia Pacific, enhancing customer engagement and brand loyalty.
• Drive CRM innovation in a luxury retail environment, integrating data-driven strategies and customer-centric initiatives.

Client Details

Our client is a leading luxury retail group with a strong footprint across Asia Pacific, operating premium retail lounges in multiple countries. With a commitment to delivering exceptional customer experiences, the company is expanding its customer relationship management capabilities to build a unified and engaging loyalty ecosystem across the region.

Description

As the CRM Manager, you will report directly to the CEO and Executive Committee and play a pivotal role in shaping the companys customer engagement strategy. Your responsibilities will include:

• Designing and launching a regional CRM system and loyalty program to foster a strong sense of community among customers.
• Developing innovative loyalty concepts and managing partnerships with external collaborators.
• Creating systems for customer data collection and analysis to drive personalized engagement.
• Measuring program performance and optimizing effectiveness through data insights.
• Managing customer feedback and complaint systems to enhance satisfaction.
• Leading training initiatives for retail staff to ensure consistent customer interactions.
• Executing retention and acquisition marketing campaigns to grow the customer base.

Profile

• A degree in business administration, management, or a related field.
• At least 8 years of relevant experience, ideally in luxury goods or high-end retail.
• Strong project management skills and a tech-savvy mindset.
• Experience with CRM platforms, content management systems, and digital marketing tools.
• Excellent communication and interpersonal skills, with fluency in English, Cantonese, and Mandarin.
• A creative, customer-focused approach and the ability to work in a multicultural environment.
• Willingness to travel across the Asia Pacific region.

Job Offer

• A newly created leadership role with regional impact and strategic visibility.
• The opportunity to shape a premium lifestyle loyalty program from the ground up.
• A dynamic and multicultural work environment within a prestigious retail group.
• Competitive compensation and travel opportunities across Asia Pacific.

To apply online please click the Apply button below. For a confidential discussion about this role please contact Grace Ngon +852 3412 4862.

Information :

• Company : CPjobs.com
• Position : CRM Manager - Regional/ Luxury lifestyle brand
• Location : Hong Kong
• Country : HK